HD Lending - Arizona Hard Money Loans Company
Phoenix, AZ
Trust Label
Verified Business
Trust Label Detail
Published based on quality signals including online presence and business verification indicators.
Reputation Summary
HD Lending is a Phoenix, Arizona-based hard money lending operation that works across a range of loan types including bridge, commercial, DSCR, fix-and-flip, and rental portfolio financing. The company holds a 4.9-star Google rating drawn from 156 reviews, a signal noted on third-party platforms such as HomeLight, where customer commentary highlights the team's overall reputation. Individual customer reviews on Google reference specific team members, notably Geoff Ball and Toni, with recurring themes around exceptional responsiveness, proactive communication, and a willingness to guide borrowers through complex or non-conventional financing situations. Reviewers describe the experience as smooth and attentive, with staff characterized as knowledgeable and consistently available throughout the loan process. No negative customer review themes are present in the currently available public data, and no employee-sourced structural concerns have been identified.
Prospective borrowers should note that HD Lending's NMLS status has not been independently verified through available data at this time, and limited corroborated third-party rating platform data beyond Google exists in the current profile. The composite rating assigned within the HardMoneySearch directory reflects a score of 3.8 out of 5.0 (Good Standing), which incorporates multiple data signals and should not be read as a standalone endorsement of the lender or its products. As with any lending relationship, users are encouraged to conduct their own due diligence, confirm licensing details, and review loan terms directly with the company before proceeding. This summary aggregates publicly available information retrieved as of 2026-07-02; users should verify details directly with the lender and official sources including NMLS Consumer Access.
Public Review Themes
3 positive / 0 negative borrower themes found across 2 linked sources.
These public review themes are extracted from third-party public sources linked below. They summarize language appearing in those sources and are not HardMoneySearch's own opinions, endorsements, or verified findings. Review the linked source material and verify details directly before relying on any lender.
What borrowers say
Near-perfect 4.9-star Google rating
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“Discover Top Hard Money Lenders in Phoenix - HomeLight Loan criteria: Up to 65% of LTV. HD Lending earned a near-perfect 4.9-star Google rating, as previous customers commend the team for their ...”
Highly commended team
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“Discover Top Hard Money Lenders in Phoenix - HomeLight Loan criteria: Up to 65% of LTV. HD Lending earned a near-perfect 4.9-star Google rating, as previous customers commend the team for their ...”
Exceptional responsiveness and availability
View source excerpt
“I had a fantastic experience with Geoff Ball at HDLending! Finding a lender who acts as a genuine partner in your success rather than just a source of capital is incredibly valuable. Although, I rarely write reviews, the service I received from Geoff has been exceptional from day one, he has been beyond responsive and proactive, finding ways to help at every turn to ensure our project was successful. It is very rare to find a lender who is this invested in their clients' outcomes. I will definit”
“HD Lending made could have been a very stressful experience while trying to refinance our home to pay off debt and make some improvements on our property a smooth and seamless transaction. Toni and Geoff were informative, helpful, and courteous while guiding my husband and I every step of the way! Geoff was available almost immediately any time we had a question, no matter how many we had! Thanks for everything guys! We appreciate you!”
Loan Types
Loan Terms (Lender-Stated / Source-Derived)
Loan fields are lender-stated or source-derived where available; confirm all terms in writing directly with the lender.
States Served
AZ
States Licensed
AZ
Verification
Before contacting this lender, verify licensing and registration status through official public sources. Directory listings do not guarantee current license status, terms, or availability.
Directory record last refreshed: 2026-07-03T19:04:30+00:00
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